Hema Fresh recently launched « Re-celebrate Chinese New Year » promotion in some cities. The effects of this promotion are being very good, the orders are increasing considerably, especially for luxury products such as lobster or salmon.
Hema Fresh’s sales manager has said that they will launch several promotional activities in the future, in order to revive the recovery in consumption.
China’s consumption capacity is gradually improving, not only for common products but demand for middle-high quality products is also increasing.